The font Fedra Sans began as a planned corporate font for Bayerische Rück, a German insurance company, to complement the new corporate identity. The customer, however was bought out and the plan for a corporate font was abandoned. But since some work had already been done the font was completed by adding extra weights and special characters. It is a font which operates equally well on paper and on computer screen. The Greek version is very popular and marks the graphic design in Greece in recent years.